Directors of Sport: Architects of culture

Directors of sport in schools sit at the centre of their sporting culture. They shape the environment for their staff, their athletes, and their teams, while also navigating their own relationship with the leadership above them. Creating Space helps directors understand and actively build that culture from both directions.

Why psychological safety matters for directors of sport

Psychological safety moves in two directions.

The role of a director of sport in a school is a distinctive one. They are responsible for the sporting culture experienced by students and coaches, but they are also staff members themselves, operating within a school's wider leadership structure. This means that psychological safety moves in two directions for a director of sport: they need to experience it in their relationship with senior leadership, and they need to actively foster it within their own teams.

School staff

Director of Sport

Leads the sporting culture

Reports toSenior leadership
LeadsCoaches and students

Staffroom

Headteacher
DraftSaved 3 days ago

ToHeadteacher

SubjectConcerns about the fixtures cut

Hi, I wanted to raise something about

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Director of Sport
PE & Coaching staff12 members

Any feedback on the new training timetable before Friday?

Seen by 11
No replies
Coaches and students

Upward

If a director of sport doesn't feel safe to raise concerns with their headteacher, it is much harder to create openness within their coaching staff.

Downward

If coaches don't feel safe to speak up, students experience the same.

The culture a director of sport builds starts with how safe they themselves feel to lead authentically.

Psychological safety test

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What the research tells us

From leadership to students, safety flows down through a school.

Leaders

What leaders do matters far more than what they say.

Research on psychological safety consistently identifies leader behaviour as the primary driver of team-level safety. What leaders do matters far more than what they say. Teams whose leaders model openness, invite input, and respond non-defensively to challenge report significantly higher levels of psychological safety.

Middle leaders

Safe middle leaders raise concerns early.

Middle leaders in educational settings who report feeling psychologically safe in their relationship with senior leadership are better able to support their own teams and are more likely to raise concerns early, before they become significant problems.

Coaching staff

Safe coaches stay, and create safer environments.

Coaching staff who feel psychologically safe within their team report greater job satisfaction, higher retention, and are better able to foster safe and positive sporting environments for the young people they work with.

Students

Safe students stay in sport for longer.

School sporting environments where students report feeling safe to speak up, make mistakes, and be honest about how they are doing show better long-term participation rates, better wellbeing outcomes, and more positive relationships with sport beyond school.

References: Baars, 2017; Dorrell et al., 2022; Edmondson, 1999; Lee et al., 2022

How Creating Space can help

Creating Space works with directors of sport in schools to build understanding and practical tools around psychological safety in both directions of their role. Sessions are grounded in the reality of what the role actually looks and feels like, including the pressures that come from above, the dynamics within a coaching team, and the challenge of building and maintaining a positive sporting culture within a school environment.

Experiencing it upward

We explore what it means to experience psychological safety as a middle leader, including how to navigate relationships with senior leadership, raise concerns effectively, and advocate for sport and staff with confidence.

Fostering it downward

We also work on what it means to actively foster psychological safety downward, developing the communication and relational skills that allow a coaching team to function with honesty, trust, and genuine collaboration.

Experiencing itBuilding it in othersDirector of Sport

The connection

The connection between the two is always at the centre. A director of sport who understands their own experience of safety, and who has the tools to build it in others, becomes one of the most powerful drivers of positive culture in their school.

Directors of sport leave with

  • A clear understanding of psychological safety and why it is relevant to their specific role in a school context
  • Insight into how psychological safety operates in both directions of the role, upward to senior leadership and downward to coaching staff and students
  • Greater confidence and practical skills for navigating their relationship with senior leadership, including how to raise concerns and advocate effectively
  • Relational and communication tools for building a coaching team culture where people feel safe to speak up, give feedback, and handle difficulty constructively
  • An understanding of how the safety a director of sport experiences and models cascades into the sporting environment for young people
  • A sense of the small, consistent behaviours that build trust over time and the ones that quietly undermine it

Ready to start creating space for psychological safety?

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